Digital media / Newspaper / Transaction Costs / Unbundling / Usage Based Pricing

Pay Per Article – Possible Business Model

The problem we identified before with newspaper pay per article is the transaction cost. One way to address that problem can be to have a third party pay for the article access. It is not much different from Ad supported except that the article (or certain number of online impressions of it) are sold by … Continue reading

Bundling / Classes of Service / pricing / Unbundling / Usage Based Pricing

Unbundling The Product For Micro-Targeting

PowerFrameworks is a website that offers Microsoft PowerPoint frameworks for visually showing concepts. Their pricing strategy stands out as an example of pricing done right. Their pricing is a very good example of product unbundling and pricing the unbundled components separately. What they sell it as a subscription service with recurring revenue. Their pricing is … Continue reading

Newspaper / pricing / Reference Price / Segmenting / Service Plan / Transaction Costs / Unbundling / Usage Based Pricing

The Wall Street Journal Pay Per Article Coming

The Financial Times reports that the WSJ is considering unbundling its online publication WSJ.com to offer pay per article scheme and is working on a Micro-payment scheme. Currently WSJ offers subscription only pricing for its online version for $99/year and is available at a discount when bundled with its paper version. Previously I have written … Continue reading