Airlines / Baggage Fees / Behavioral Economics / Consumer Behavior / Economic Model / Unbundling / Uncategorized

Unbundling the Airline – Charging for Water, Coffee and Soda

In August 2008 US Airways unbundled its in-flight service and started charging for soft-drinks. It charged $2 for soda and bottled water and $1 for coffee and tea. After six months, US Airways decided to stop the practice. US Airways took pride in its unbundled pricing model. The service did bring in revenue according to … Continue reading

Economic Model / Gaming / Gift Cads / Hal Varian / IMVU / Nexon / Online Gaming

Where to start looking for modeling Unbundling

In his paper titled, How to Build an Economic Model in Your Spare Time, Hal Varian, UC Berkeley Professor now serving as Chief Economist at Google says this about where to get ideas:  I think that you should look for your ideas outside the academic journals—in newspapers, in magazines, in conversations, and in TV and … Continue reading