Airlines / Baggage Fees / Basics. / Unbundling

Is Unbundled Pricing A Cure All?

Unbundled pricing is not a panacea and it is not for very product and service. In my previous posts I talked about the cases where unbundling is not the right solution. Five reasons to not unbundle pricing Do not use pricing to solve operational inefficiencies Brand erosion from unbundling (Hulu and  Networks) However unbundling is … Continue reading

Airline / Baggage Fees / Behavioral Economics / Consumer Behavior / jetBlue / Reference Price / Segmentation

Unbundling the Airline – Measuring Customer Utilities for freebies

The last experiment I conducted was on pricing freebies and how Airlines or any other marketer can improve their customers’ perception of unbundling pricing by focusing on the reference price. The logical next step in the unbundling research seemed to me to find out the relative value of the components of the monolith and what … Continue reading