Newspaper / pricing / Unbundling

Unbundling The Wall Street Journal

Gordon Crovitz wrote an opinion piece in Monday’s WSJ on why the news media cannot all be given away for free. He makes a case for charging for online access to differentiated content that is not available elsewhere while giving away for free content that is available through most sources.  There are a few numbers he quotes in his article on  WSJ’s online readership that are interesting for making a case for unbundling the WSJ. By unbundling I mean, allowing readers access to individual articles, for a small fee, instead of charging for the whole subscription.

According to Crovitz, in 2007 WSJ had 1 million paying subscribers and 20 million monthly readers who read the free articles. This 20 million readers are the potential market for unbundled pricing. When these readers click on a subscriber only article, the website will ask, “This is a subscriber only article but you can read it now for $0.25”. Suppose if 10% would take this offer and read just one such article at a price of $0.25, that is half million in additional profit per month, or $6 million in yearly profit.

Why not unbundle  The Wall Street Journal?

See also Profit or Page Views.

Advertisements

One thought on “Unbundling The Wall Street Journal

  1. Pingback: The Wall Street Journal Pay Per Article Coming « Unbundling As a Pricing Strategy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s