Airline / Baggage Fees / Fedex / Reference Price / Unbundling

Managing Consumer Perceptions With A Reference Price

In my previous posts I identified a problem with unbundled pricing, managing consumer perceptions. When a marketer itemizes components and prices them separately, the consumers are bound to feel nickel and dimed. Since the components have never been sold separately there is no reference price for these. United Airlines, the first among airlines to introduce … Continue reading