Most health conscious people order a salad with dressing on the side or with no dressing. But the price quoted for a salad in any restaurant includes dressing. In other words the sald and dressing were seen as a monolith by consumers. Whether you like the dressing or not you pay for it in the … Continue reading
Monthly Archives: March 2009
Results from the Reference Price Experiment
[tweetmeme source=”pricingright”] Unbundled Pricing – A Reference Price Solution View more presentations from ragsvasan. Continue reading
The Downside of Unbundling
Unbundling is not all about identifying new revenue opportunities and converting cost centers into revenue opportunities. In one of my previous posts I wrote about five reasons to not unbundle. One of them is losing control of your main brand and the emergence of component brands. For example, TV network shows like NBC’s “30 Rock”. … Continue reading
Ryan Air Unbundling the In Flight Toilet – “Loodicrous?”
Ryan Air, the pioneer in unbundled airline travel and the first one to charge baggage fees, has come up with the plan for next level of airline unbundling: unbundle the facilities and charge passengers a pound each time they want to go to, as the British would say loo. Times Online quotes Ryan Air CEO … Continue reading
Unbundling As a Pricing Strategy 